ROXMOTORS has organized several special events, such as large test ride events for riders and their families; private tours as rewards for dealers and sales teams; innovative experiences for journalists and influencers in the 2W and 4W sectors; special rides like the DGR (Distinguished Gentleman’s Ride); VIP customer relationship events featuring automobiles, electric vehicles, and many other actions. If you want to surprise your audience with an innovative experience, contact our team!
Learn more about some of the events we’ve organized.
CUSTOMIZED VEHICLE EVENTS (CORPORATE OR GROUPS)
Tiger Sport 600 Touring Photographic Rally
One of the most creative and enjoyable events offered to journalists and influencers in the motorcycle segment, generating record digital media exposure for the Triumph brand.
Jeep Challenge
20 female journalists had the opportunity to demonstrate their off-road skills and team spirit during the Jeep Challenge, a special event that allowed them to test the brand’s vehicle lineup while enjoying outdoor activities like bungee jumping, aerial cycling, and creative photography.
DGR SP (Distinguished Gentleman ‘s Ride)
TRX is responsible for organizing the largest annual ride in Brazil as part of the global movement to raise funds for prostate cancer research and men’s mental health. Every year, we gather around 2,000 riders who traverse São Paulo, one of the largest cities in South America. This event demands coordination with the military police, CET, and a large team of guides and producers.
Dominar Rides
Since the launch of the Bajaj brand in Brazil [the third largest motorcycle manufacturer in the world], we have created experiences for journalists, influencers, and the brand’s customers, such as: the press launch of the Dominar lineup in December 2022; Dominar Rides departing simultaneously from all dealerships in the state of São Paulo in March 2023; and Dominar Rides Manaus – São Paulo with digital influencers in May 2023, in addition to biweekly rides in various cities across Brazil.
Fiat Convention 2023
In August 2023, we developed a teambuilding activity for 200 Fiat employees as part of the Commercial Convention and the launch event for the Fiat Strada, held at Costão do Santinho, SC.
Jeep Legacy 2023
Our mission at Jeep Legacy was to create an experience that encapsulates the Jeep lifestyle, highlighting the brand’s legacy in the category and the evolution of technology in its models. We gathered various historic and current models of the brand and organized a test drive activity in an enclosed environment with exercises to highlight the technical differences between the vehicles, combined with a tourist experience including an outdoor picnic in the Brotas region.
Pirelli Experience 2024
In April 2024, ROXMOTORS organized a Latin American Convention for Pirelli journalists and distributors. Our team managed everything from the on-track activities at the Pirelli Pan-American Circuit to the creation of visual identity, scenography, transfers, accommodations, giveaways, F&B, and more.
Vortx Fast Lap
In April 2024, we conducted an innovative experiment in Brazil with approximately 18 high-performance electric vehicles from brands such as BMW, Ford, GWM, Mercedes-Benz, Mini, and Tesla, along with a complete audiovisual infrastructure, catering, instructors, scenography, and several complementary attractions. The audience consisted of an AAA segment, including about 35 investment funds.
Team Building South America Stellantis Committee
In May 2024, we organized a photographic rally involving 30 board members of Stellantis in a joint initiative with the Human Resources department. This high-level event featured a 10-hour journey with several missions to be accomplished between Betim, MG, and Tiradentes, MG, addressing aspects such as strategy, teamwork, communication, overcoming challenges, customer vision, among others.
Corporate tours
A milestone in our journey was the trip to Patagonia for Triumph North America dealers in 2018. This trip was organized as a reward for 14 dealers for their significant results in the previous year and was a memorable moment in our history.
